Pathway Homes

Background

Pathway Homes is a private equity backed real estate startup in the single-family rental sector specializing in rent-to-own deals. Amid their rapid growth, they found themselves in need of bolstered internal and external tech capabilities to meet the escalating requirements of their business and investors.

50K

Lead Increase After
Software Implementation

50K

Lead Increase After
Software Implementation
Project Type

Custom Solutions, CRM, VC + PE Support

PLATFORMS & INTEGRATIONS

Salesforce, C#, Dotnet, WordPress, 3rd Party APIs

Challenge

The swift growth of Pathway Homes necessitated an evolution in their technological infrastructure. However, the company was lacking in development resources, hindering the potential for scaling.

Approach

We stepped in to address this need and built a suite of tools for Pathway Homes. Throughout the course of the next year, Yellow Basket built internal custom applications, implemented SaaS platforms, and external facing web systems.

Outcome

Pathway Homes successfully expanded their operations from 1 market to 5 markets in the US. The tools and applications we developed empowered them to unlock new customer acquisition channels and optimize internal processes.